Singapore Heartland Enterprise Summit 2026
Small businesses play an important role in Singapore’s economy and staying competitive means continuously adapting to changing technologies and customer expectations.
Organised by the Federation of Merchants’ Associations, Singapore (FMAS), the Singapore Heartland Enterprise Summit (SHES) 2026 brought together heartland merchants, micro-SMEs, and business leaders to explore innovation and digital transformation as ways to remain competitive.
Embracing AI and Digital Transformation
A key focus of the summit was how businesses can utilise Artificial Intelligence (AI) and digital technologies to improve productivity and streamline operations.
Participants gained insights into practical strategies for adopting technology and how innovation can help businesses become more resilient in an increasingly digital business environment.
Building Resilient Businesses
Beyond technology adoption, the summit highlighted the importance of building resilient businesses that are prepared for future challenges.
By encouraging continuous learning and innovation, the event reinforced the importance of equipping heartland merchants and SMEs with the knowledge and confidence to navigate an evolving business landscape.
Showcasing Practical AI Solutions
At our very own Team 361 booth, we introduced a range of cloud accounting and AI-powered solutions designed to help SMEs improve productivity.
Visitors explored practical demonstrations of our AI-powered accounting solution, which automates supplier invoice processing, bank reconciliations, and allow users to ask accounting-related questions through an AI assistant. We also showcased our AI HR system, enabling employees to apply for leave and make HR enquiries through AI, making HR processes more accessible for employees.
Another key highlight was our AI WhatsApp Ordering System, which enables businesses to automate order-taking through WhatsApp using text and voice messages. By reducing manual processing, it helps businesses improve efficiency while delivering faster and more reliable customer service.
Key Takeaways
The Singapore Heartland Enterprise Summit 2026 showcased how innovation and practical strategies can help businesses navigate an increasingly digital landscape.
Through expert sharing sessions and real-world examples, participants left with practical ideas and actionable takeaways to strengthen their businesses and improve productivity.
Contact us today at 6515 7906 or enquiry@361dc.com to learn how we can help your business work smarter and grow with confidence.


