3 Ways How AI Can Impact Your Business

3 Ways How AI Can Impact Your Business

Artificial Intelligence (AI) is now a big trend in technology. It is capable of accomplishing tasks that formerly required human intelligence such as learning, problem-solving and decision-making, using methods of machine learning and deep learning.

So what exactly does this mean for your business and for the SMEs in Singapore? How could AI help to improve your productivity and operations?

Let us share three ways below in which AI could be involved when transforming and elevating your business to the next level:


1. Automate repetitive written tasks 

Writing is an essential job skill, and drafting text for an email or article for work purposes is inevitable. It is an extremely time-consuming task when you need to rack your brains and think of what to write daily. With AI-powered chatbots, a written draft could be generated for you simply within seconds. 

To utilise these AI tools, users have to provide specific instructions, also known as prompts, in order to generate a desired outcome.

Here’s an example of how ChatGPT, an AI-powered chatbot designed by OpenAI, could help a business to prepare an apology email to its customer. Users would have to provide specific instructions, known as prompts, in order to generate a desired outcome.


Write an apology email to a customer as the manager of sales in 123.ABC Company.

Reason for complaint: Wrong order number (No. 331 instead of 551)

Service recovery: Complimentary $50 off voucher

Example generated by ChatGPT:

Subject: Apology and Compensation for Order Number Error

Dear [Customer’s Name],

I sincerely apologise for the mix-up with your recent order. As the Manager of Sales at 123.ABC Company, I take full responsibility for the error in assigning Order No. 331 instead of the correct No. 551.

We understand the inconvenience this has caused and value your business. To make amends, we are offering you a complimentary $50 off voucher for your next purchase. Your satisfaction is our priority, and we have implemented measures to prevent such mistakes in the future.

Please accept our apologies, and we hope this voucher demonstrates our commitment to providing you with the excellent service you deserve.

Best regards,

[Your Full Name]
Manager of Sales
123.ABC Company

2. Generating content and creative ideas

Creating content and designs for your company’s social media and website is not an easy job as it involves a detailed thinking process and creative idea generation skills. Once again, we could always tap on AI capabilities to generate the content for us, such as videos, advertising images or even social media posts.

Unlike traditional content creation methods, AI tools such as HeyGen AI, OpenAI’s DALL·E and Canva’s Magic Media help you skip the lengthy brainstorming and planning process. Such tools could transform simple ideas into images immediately, thereby enhancing the overall content creation process and experience for the users!

Here is another example of an image that is generated by Canva’s Magic Media.


A cat wearing corporate attire, frustrated with its workload. Table is filled with stacks of papers and a computer.


Example generated by Magic Media:


3. Recruitment


Finding the right candidate is a tedious process that demands significant resources. Thankfully, there are AI recruitment tools now that could help to streamline your hiring process and get you the most qualified candidate quickly. You could also use these tools to sort through resumes and save potential candidates’ profiles for viewing later. Such recruitment software helps to reduce bias, promote diversity and most importantly saves you a lot of time.


Employment Hero is a HR Management software that automates HR processes, hence saving time and eliminating the possibility of human errors. With their new AI recruitment tool, SmartMatch, it matches you with the top talent for every role in your business.

Although AI could perform a lot of automation and enhance overall business efficiency, we would still require human input eventually to ensure that the outcome produced is aligned with the company’s directions and needs.


Put AI to work in your business today!

Many modern digital solutions are integrated with AI, allowing businesses to improve their work operations. Simply fill up the form below to find out how your business could tap on these solutions! Alternatively, you can reach us via 6515 7906 or enquiry@361dc.com.

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